Announce Your New Employee Benefit

Once you've designed a paid family and medical leave policy, share and celebrate it internally, as well as externally if you wish to reach a broader audience. Refer to the guidance below when creating a communication plan.

Internal Announcement

OBJECTIVES

  • Generate internal excitement around the new benefits
  • Provide clear,¬†accessible information on the new benefits, policy details, and where to go for more information
  • Encourage eligible employees to use their new benefits

SAMPLE CONSIDERATIONS

  • Which C-Suite leader will deliver the news to employees?
  • What internal channel(s)/medium(s) will you use for the announcement?
  • How will you share the nitty-gritty policy details with employees?
  • How will you create continued dialogue around the topic to further enthusiasm and encourage employees to use it?
  • Who will serve as the designated "go-to" person for all questions / feedback on PFML?

External Announcement

OBJECTIVES

  • Generate external awareness and recognition around the new benefits
  • Signal your corporate values and employee value proposition to the marketplace and potential job candidates
  • If desired, encourage other companies to follow suit

SAMPLE CONSIDERATIONS

  • What reason(s) will you highlight as the company's rationale for adopting PFML?
  • Which communication channel(s) will you use?
  • Who will serve as the company spokesperson(s)?
  • How much detail about the benefit will you share externally?
  • What external-facing materials and resources will you need to update?